In this tale, Icarus’s father made him wings and told him not to fly too close to the sun or his wings would melt and he would fall to his death. Of course, Icarus ignored the warning. The lesson: Play it safe and listen to what others tell you.

But, on the flip side, Icarus was also warned not to fly too low, because the dampness in the seawater would ruin his wings.

Flying too low can be worse than flying too high, because we feel deceptively safe.

So, Seth Godin asks, “What is our safety zone?” Be creative, and think outside the box. We may not feel comfortable where we are but we are learning and trying new things.

In this book, Godin shows us how it’s possible and convinces us why it’s essential.

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